People Are Increasingly Turning To Social Over Search | SEO ...

To be clear, people are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing.

There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google?s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.

Doing great in Google now? There?s no guarantee that will last. You?re relying on an algorithm, and algorithms don?t care whether or not they have a substantial impact on your business.

Social media, on the other hand, is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over 200 mysterious signals when they share it with their own networks of friends and followers.

With that in mind, it might be good news that social media is apparently gaining ground against search in terms of the traffic it can drive to websites.

A recent survey from Greenlight Digital suggested that a Facebook search engine could instantly grab 22% of the market share.

For complete information, you can visit related link?Search and Social Networks

Cited from Webpronews

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